PayTrace logo

PayTrace

The B2B payment experts, PayTrace specializes in payment automation and credit card processing that enables businesses to accept payments anywhere and increase cash flow. Processing over $46 billion in the past year, PayTrace is committed to supporting our merchants with 5-star service while providing comprehensive, easy-to-use payment solutions, all built on the solid foundation of a B2B payment gateway that’s trusted by 40,000 merchant businesses. With 20 years of experience, PayTrace is proud to be advancing payments one relationship at a time. Our partners PayTrace is sold primarily through ISOs, merchant service providers, ISVs and VARs. Our growing developer community integrates with PayTrace to build secure and powerful extensions to their applications. We work with our partners to deliver payment solutions across many industries. Merchants in healthcare, manufacturing, construction, parking, auctions, professional offices and numerous others benefit from our payment gateway. Our dedicated sales team provides comprehensive support and training for our partners. Our culture At PayTrace integrity is behind everything that we do. We are interested in more than just profit, we are passionate about nurturing long standing relationships with our partners, merchants, employees and community. Innovation drives improvements to our systems while our team is committed to serving merchants and partners. Our mission Helping B2B companies become more efficient, successful, and profitable. We strive to be the technology employer of choice. We pursue this by actively recruiting, developing, and retaining top-notch talent who share our passion for delighting merchants, caring about teammates and giving back to our communities.

https://paytrace.com
51-200 employees

Growth Trajectory

PayTrace is poised for growth through its Trace AR product, expansion of its partner programs (sales and integration), and API documentation to attract developers. Their focus on accounts receivable automation and interchange optimization can drive further innovation and market penetration, as evidenced by settling $46B in 2023 and serving over 40,000 merchants.

Technical Challenges

Integrating with various accounts receivable and ERP systems.
Maintaining PCI DSS compliance.
Optimizing interchange rates through Level II and Level III automation.
Ensuring 99.98% uptime for the payment gateway.
Addressing Internet Explorer Vulnerability
Managing Card Error/Decline Codes

Tech Stack

JSON APICookie technologyTLS Cipher CommunicationVirtual Terminal

Team Size

Key Risks

Increasing competition in the B2B payment solutions market.
Potential security vulnerabilities despite PCI DSS compliance.
Microsoft ending support for IE versions older than 11 & PCI implications
Dependence on integrations with other platforms could be impacted by changes in those platforms.
Regulatory changes in the payments industry impacting compliance costs.

Opportunities

Expanding AR automation features to offer more comprehensive financial solutions.
Leveraging partnerships to reach new B2B customer segments.
Developing industry-specific payment solutions to capture niche markets.
Enhancing API capabilities to foster a developer ecosystem.
Offering more robust data analytics and reporting tools for merchants
Live Data Stream

Access Our Live VC Funding Database

30,000+ funded startups

tracked in the last 3 months

B2B verified emails

of key decision makers

Growth metrics

Real-time company performance data

Live updates

of new VC funding rounds

Advanced filters

for sophisticated queries

API access

with multiple export formats