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OLIPOP

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading edge health benefits to mainstream consumers. OLIPOP was created with the idea that diversity matters: in the food we eat, in our microbiome and in our communities. Our team is a group of diverse, community-minded individuals who are passionate about helping people from all walks of life make healthier decisions that will impact their overall wellness. We have an emphasis on high performance, growth mindset, authenticity, and having fun in what we do!

Growth Trajectory

OLIPOP has several avenues for growth, including expanding its product line with new flavors and pantry-friendly versions, increasing its retail presence through wholesale partnerships, and reaching new customer segments via its affiliate and registered dietitian programs. Subscription model growth, partnerships with retailers, and expansion into new markets are key growth possibilities.

Technical Challenges

Tech Stack

Team Size

Key Risks

Competition from established soda brands and other healthy beverage alternatives.
Maintaining product quality and taste while using alternative sweeteners and ingredients.
Product stock issues for certain flavors.
Educating consumers about the benefits of prebiotics and fiber
Adherence to regulatory requirements related to food and beverage labeling and advertising.

Opportunities

Further development of the OLISMART blend and new flavor combinations.
Expanding the Pantry Ready Line to increase distribution and convenience.
Leveraging partnerships with health and wellness influencers and brands.
Expanding international shipping and wholesale partnerships.
Developing functional beverages with additional health benefits.
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