Love, Bonito logo

Love, Bonito

Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear. Lovingly made for Asian women, our clothes are engineered for the real lives of women and designed for life’s various moments through three key lines: Signatures, Staples and capsule collections. Being in the business of women, we are proud to pave the way for Asian women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach. Over the past decade, Love, Bonito has grown to over 200 employees strong, and are proudly headquartered in Singapore, with an omnichannel presence in international markets Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.

http://www.lovebonito.com
501-1,000 employees

Growth Trajectory

Love, Bonito shows potential for future growth through expanding into new geographic markets such as the Philippines and the United States and product development plans involving new colors and styles within existing collections. They also have opportunities to explore personalized shopping experiences and expand their product lines.

Technical Challenges

Ensuring website functionality with disabled cookies
Adapting to various payment methods and shipping services
Ensuring data security
Risk of unauthorized access or loss of data
Managing website traffic and scalability

Tech Stack

E-commerce platformJavaScriptCookiesGoogle AnalyticsFacebookPinterestGoogle Ads

Team Size

In-house design team
Seamstress teams
Customer Experience Team
Style Ambassadors

Key Risks

Increased competition in the online women's apparel market.
Difficulty in adapting to rapidly changing fashion trends and customer preferences.
Challenges in managing inventory and logistics for global shipping.
Potential for security breaches or data loss on their e-commerce platform.
Challenges in maintaining brand differentiation and customer loyalty due to competitive pressures.

Opportunities

Further expansion into new geographic markets beyond the USA and Philippines.
Developing personalized shopping experiences based on customer data and preferences.
Expanding product lines to include a wider range of apparel and accessories.
Leveraging the LBCommunity and Ambassador programs for increased customer engagement and brand loyalty.
Improving the e-commerce platform to enhance the user experience and drive sales.
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