Aretto

Aretto is a go-to kids-focused footwear brand deep-rooted in technology, superior quality, and ultimate comfort. We’re a proud ‘Made In India’ brand ready to disrupt the market with our offerings. At Aretto, we’re built upon values that keep the child within us alive and help us design intuitive, relevant solutions for our young audience. The source of our good work boils down to a collaborative work environment, where we’re all keen to learn from each other, grow and have fun while we’re at it. We believe in driving maximum value for our consumers and are building a team of dedicated, keen, and hardworking people. Research, trials, focus groups with moms, and plenty of innovation has resulted in our first flagship shoe - Aretto LEAPS that are easy on the eye but pack a powerful kick. They are functional first, fashionable second and sustainable through and through. We’re passionate about children’s growth. Developing technology for shoes that grow with kids was no easy feat, but it made our hearts race – so we chased after it of course. PODIATRISTS RECOMMENDED | 3x GROWTH | SUSTAINABLE | MADE IN INDIA GET. SET. GROW

http://www.wearetto.com

11-50 employees

Growth Trajectory

Aretto has significant growth potential through continued innovation in expanding shoe technology, expansion into new styles and sizes, and strategic partnerships with pediatricians and retailers. The company is also exploring sustainable materials, which aligns with growing consumer demand for eco-friendly products. New product launches such as Cross Court, Aster Bloom and Electro Buzz is also an indicator of growth.

Technical Challenges

Tech Stack

Team Size

Key Risks

Competition from established footwear brands with traditional sizing.

Maintaining shoe durability and comfort while incorporating expanding mechanisms.

Managing inventory and ensuring stock availability across all sizes and styles.

Educating consumers on the benefits of expanding shoes and overcoming resistance to new technology.

Potential challenges in scaling production to meet growing demand while maintaining quality.

Opportunities

Expanding product lines to include different styles, colors, and age ranges.

Further developing and integrating barefoot technology principles into their shoe designs.

Leveraging sustainable materials and eco-friendly manufacturing processes to appeal to environmentally conscious consumers.

Establishing partnerships with pediatricians, physiotherapists, and retailers to increase brand awareness and credibility.

Expanding into international markets with tailored product offerings and marketing strategies.

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