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Wanderlooms

At Wanderlooms, we're more than just a travel-inspired apparel and accessories brand; we're your passport to style and adventure. Explore the world with us—one thread at a time. Our founders, Prateek Vats, one of India's seasoned riders holding an international tour captain certification and has led countless tours in the Himalayas and North East, and Co-founder Deepesh Shrivastava share an equal passion for riding, travel, and adventure. Together, their understanding of consumer desires, especially within the thriving riding and adventure community, fuels Wanderlooms' success. Wanderlooms is nurtured by the AIC-RNTU Foundation, an incubation center supported by the prestigious Atal Innovation Mission, NITI Aayog, Government of India. Notably, we've secured backing from prominent angel investors who believe in our vision. From Mr. Ravi Nigam, the former co-founder of Tasty Bite, to Mr. S. Ramadorai, former Chairman of TCS, and Mr. Shashank Deshpande, Managing Partner at Pentathlon Ventures, our investors bring wisdom and expertise to our journey. Additionally, we're proud to have the support of the Angel Investor syndicated platform, Barber Shop by Shantanu Razor Edge. With this investment, Wanderlooms is poised to expand its operations, broaden its horizons, and ascend to new pinnacles of success. Rapidly becoming the go-to choice for riding communities, travelers, and adventure aficionados across India, with thousands of orders flooding in monthly, our journey is turning into a movement and we are here for it!

Growth Trajectory

Wanderlooms has opportunities to expand its product lines with new adventure-related items, leverage existing partnerships for more official merchandise, and explore international market expansion through its existing shipping capabilities. Focusing on innovation in material technology, especially for riding gear, can further differentiate them in the competitive apparel market, coupled with aggressive marketing strategies.

Technical Challenges

Maintaining fabric quality and durability
Optimizing website functionality and security
Managing inventory and shipping

Tech Stack

ShopifyJudge.mePeppyduckPolygiene Anti-microbial technologyMicro polyesterLycraHyper-absorbing and stretchable knit fabricGraphic sublimation

Team Size

Key Risks

Intense competition in the online apparel and accessories market could impact profitability.
Dependence on adventure/riding trends makes them susceptible to seasonal demand fluctuations.
Inventory management of a wide product range, including combos and official merchandise, poses a logistical challenge.
Customer complaints about responsiveness after payment could damage the brand's reputation.
Potential supply chain disruptions could impact product availability and delivery times.

Opportunities

Expanding into related product categories like specialized riding gear (helmets, gloves, protective wear) can increase revenue streams.
Leveraging influencer marketing and collaborations with adventure/riding communities can enhance brand awareness and customer loyalty.
Improving customer service responsiveness and order tracking systems can increase customer satisfaction.
Developing more environmentally sustainable apparel and accessories could appeal to environmentally conscious consumers.
Expanding partnerships with additional adventure brands and events can further solidify their market position.
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