The Equitable Bank

The Equitable Bank was founded over 95 years ago for the purpose of helping to assure that Milwaukee area families had good, adequate housing. Today, Equitable is one of the largest residential real estate lenders in Milwaukee. The Equitable Bank operates a 6-branch network serving families in the metropolitan Milwaukee area.

http://TheEquitableBank.com

51-200 employees

Growth Trajectory

The Equitable Bank can grow by expanding online and mobile banking adoption, enhancing financial literacy programs, and further developing community ties within the Milwaukee metropolitan area. Expansion may also come from extending reach within Southeast Wisconsin and potentially to other similar demographic areas, while continuing to integrate digital payment methods and improve accessibility features.

Technical Challenges

Maintaining secure online and mobile banking platforms

Preventing fraud and unauthorized access to online banking credentials

Ensuring compatibility across different mobile devices and operating systems

Maintaining system uptime

Website accessibility

Tech Stack

Online banking platformMobile banking platformRemote deposit captureTransferNowZelleBill PayAccount AlertsOnline StatementsEMV chip card technologyAudioEye

Team Size

Customer-oriented individuals

Loan officers

Key Risks

Competition from larger banks and financial institutions offering similar services.

Maintaining security and preventing fraud in online and mobile banking platforms.

Keeping up with the latest technology trends and evolving customer expectations in digital banking.

Potential for identity theft, phishing scams, and malware targeting online banking users.

Regulatory compliance related to data privacy and online security.

Opportunities

Further development of mobile banking features and security measures, such as biometric authentication.

Expanding services to new customers in Southeastern Wisconsin, focusing on first-time homebuyers and Spanish-speaking customers.

Continuing partnership with Zelle® and exploring integration with other financial technology services.

Enhancing online account access and leveraging data analytics to personalize financial advice.

Collaborating with real estate agents and community organizations to promote homeownership and financial literacy.

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