
The Defiant
About The deFIANT The deFIANT is a hybrid agency for the 21st century, unifying marketing and communications with innovative creative direction and multidisciplinary production. We are marketers and storytellers, influencers and innovators, designers and filmmakers, polymaths and futurists. Collectively, we are solutionists, drawing on wide-ranging and complementary capabilities to create unparalleled brand experiences. The deFIANT breaks down the patron-client binary by working together as collaborators to create distinctive branded experiences and deliver exceptional results. About the Founder Michelle Steinberg, is a consummate and effective communicator, connector and true client advocate, forging and maintaining strong and trusting relationships. She is a collaborative team player who isn’t afraid to roll up her sleeves and get the work done. She is authentic and approachable, and ranked in Advertising Age’s ‘Top Marketing 100’ as one of the industry’s top marketing executives. Steinberg is a marketing, PR and Social Media pioneer with an understanding of all industries, and consistently delivers results. For more than twenty-five years she has been shaping the way consumers think and feel about products and properties in the lifestyle, beauty, consumer, automotive, fashion, philanthropic, hospitality, and technology sectors. She is an effective media relations professional who consistently garners top-tier media coverage. She is consistently and attentively developing and deepening her media and marketing relationships through strong and deliberate programming and experiential activations. One of the first to introduce influencer marketing to a company, Steinberg successfully utilizes strategy, content creation and messaging, delivering top-quality concepts and programs with a proven track record of results to Fortune 500 companies, as well as start-up brands.
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