Ruroc logo

Ruroc

What began as 3 guys in a tiny office in Gloucester, has become one of the fastest growing brands in the UK. We now ship helmets to over 100 different countries and employ over 120 awesome members of staff who, through living Ruroc together, have become a community of friends. We built Ruroc because we know what challenges face riders. These obstacles don’t stop us doing what we love, they push us to find ways around them.

http://www.ruroc.com
201-500 employees

Growth Trajectory

Ruroc is expanding its product line with new helmet designs (2025 line) and bundles, signaling growth in both motorcycle and snow sports segments. They are also increasing their international presence by shipping to multiple regions and offering language-specific stores. Further growth opportunities lie in continued innovation in audio integration, impact protection, and design customization.

Technical Challenges

Ensuring seamless integration of audio and safety technologies in helmet designs.
Maintaining safety certifications (ECE 22.06, DOT).
Compatibility issues with Apple Mac for Shockwave updates (reliance on Windows).
Website optimization for different regions and languages
Maintaining safety standards and certifications (ASTM F2040 / EN1077A / EN1078)

Tech Stack

Shockwave audio systemBluetoothCardo MeshRHEON impact technology

Team Size

Key Risks

Dependence on JavaScript for website functionality poses a technical risk if not managed properly.
Competition in the helmet market could put pressure on pricing and market share.
Maintaining safety certifications (ECE 22.06, DOT) requires continuous investment in testing and R&D.
Reliance on licensing agreements (Star Wars, Marvel) could be affected by changes in partnerships.
Expanding internationally requires navigating different regulatory environments and consumer preferences.

Opportunities

Further development of Shockwave audio system and integration with other technologies.
Expansion of product lines in clothing and accessories.
Increasing international market reach by catering to customer location.
Leveraging community co-design to create more personalized and innovative helmet designs.
Continued collaboration with audio technology providers (Harman Kardon, Cardo) and material science companies (RHEON).
Live Data Stream

Access Our Live VC Funding Database

30,000+ funded startups

tracked in the last 3 months

B2B verified emails

of key decision makers

Growth metrics

Real-time company performance data

Live updates

of new VC funding rounds

Advanced filters

for sophisticated queries

API access

with multiple export formats