Proper Good, Inc.

Proper Good Easy Meals - Breakfast. Lunch. Dinner. Done. We ship Proper Good meals direct to your door or find them nationally in @Walmart Enjoy Keto/Low-Carb, Plant-Based/Vegan, Gluten-Free, Low-Sodium & Dairy-Free Options!

http://www.eatpropergood.com

2-10 employees

Growth Trajectory

Proper Good's growth potential lies in expanding its product line with innovative flavors and meal types, increasing its retail presence through further partnerships, and leveraging its subscription model for customer retention. The company can also capitalize on its brand recognition from Shark Tank and positive customer feedback to drive further expansion and brand loyalty.

Technical Challenges

Maintaining product quality and taste while ensuring shelf stability.

Optimizing food preparation and preservation techniques.

Developing innovative flavors that cater to different dietary needs.

Tech Stack

Team Size

Key Risks

Competition from other ready-to-eat meal providers could erode market share.

Maintaining taste and quality in shelf-stable meals presents a continuous technical challenge.

Changing consumer preferences for healthier, convenient food options could impact demand.

Regulatory compliance for food safety and labeling could increase operational costs.

Potential supply chain disruptions could affect production and distribution.

Opportunities

Developing new flavors and meal types to cater to evolving dietary trends and preferences.

Expanding distribution channels through additional retail partnerships and online platforms.

Leveraging technology to improve food preservation and packaging for enhanced shelf life and quality.

Creating personalized meal plans and subscription options based on individual dietary needs.

Collaborating with influencers and health & wellness brands to increase brand awareness and credibility.

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