Plum Goodness

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’ The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

https://plumgoodness.com/

201-500 employees

Growth Trajectory

Plum Goodness can grow through continued product development using trending ingredients, expanding product lines into combos and sets, and leveraging partnerships with influencers and dermatologists. Market expansion is indicated by new product launches, app-based offers, and physical store presence, which suggests potential for further geographic reach and customer acquisition.

Technical Challenges

Tech Stack

Team Size

Key Risks

Increased competition from established beauty brands and other vegan/cruelty-free brands may impact market share.

Fraudulent calls and scams targeting customers pose a risk to brand reputation and customer trust.

Regulatory compliance with cosmetic regulations and ingredient labeling can create operational challenges.

Network connection issues reported on the website could impact customer experience and sales.

Potential risks of over-exfoliation and irritation with face scrubs if products are not used correctly.

Opportunities

Leverage ingredient-focused formulations to address specific skin and hair concerns, capitalizing on market demand.

Expand product lines to include more makeup and haircare products, creating comprehensive vegan beauty solutions.

Enhance the online shopping experience through personalized recommendations and improved website functionality.

Further develop the Plum app to increase customer engagement and drive sales through exclusive offers and promotions.

Strengthen partnerships with influencers and dermatologists to promote product credibility and reach a wider audience.

Live Data Stream

Access Our Live VC Funding Database

30,000+ funded startups

tracked in the last 3 months

B2B verified emails

of key decision makers

Growth metrics

Real-time company performance data

Live updates

of new VC funding rounds

Advanced filters

for sophisticated queries

API access

with multiple export formats

Access Database

Updated every 5 minutes