
Phool.co
The Ganges, which is virtually synonymous with Indian civilization, is dying. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At Helpusgreen® we collect floral waste from the temples and mosques in Uttar Pradesh, thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women self-help groups into patented organic fertilizer and incense sticks via flowercycling®. Helpusgreen® facilities will be setup at Varanasi, Warangal, Pune and New Town Kolkata by 2019, providing livelihoods to 11000 rural women and flowercycling® 32 Tonnes waste daily.
Growth Trajectory
Help Us Green can expand by developing new product lines from floral waste, scaling their flower-cycling technology, and strengthening partnerships with temples, retailers, and corporations. They also have an opportunity to grow by focusing on corporate gifting and expanding into new geographic markets.
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