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The Ganges, which is virtually synonymous with Indian civilization, is dying. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At Helpusgreen® we collect floral waste from the temples and mosques in Uttar Pradesh, thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women self-help groups into patented organic fertilizer and incense sticks via flowercycling®. Helpusgreen® facilities will be setup at Varanasi, Warangal, Pune and New Town Kolkata by 2019, providing livelihoods to 11000 rural women and flowercycling® 32 Tonnes waste daily.

Growth Trajectory

Help Us Green can expand by developing new product lines from floral waste, scaling their flower-cycling technology, and strengthening partnerships with temples, retailers, and corporations. They also have an opportunity to grow by focusing on corporate gifting and expanding into new geographic markets.

Technical Challenges

Tech Stack

Team Size

Key Risks

Reliance on consistent supply of floral waste poses a risk to production.
Competition from established fragrance brands with larger marketing budgets may hinder market share.
Maintaining consistent product quality while using recycled materials could be challenging.
Limited browser support on their website may negatively impact user experience and sales.
Logistical challenges in collecting floral waste and scaling production could limit growth.

Opportunities

Expanding product line to include more eco-friendly home goods and personal care items.
Partnering with corporations to provide sustainable and socially responsible corporate gifts.
Improving the efficiency of the flower-cycling process to reduce costs and increase production volume.
Leveraging social media and content marketing to increase brand awareness and highlight their sustainability efforts.
Expanding into new geographic markets with a focus on eco-conscious consumers.
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