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Ollipop

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading edge health benefits to mainstream consumers. OLIPOP was created with the idea that diversity matters: in the food we eat, in our microbiome and in our communities. Our team is a group of diverse, community-minded individuals who are passionate about helping people from all walks of life make healthier decisions that will impact their overall wellness. We have an emphasis on high performance, growth mindset, authenticity, and having fun in what we do! “All official communication with potential applicants will come exclusively from @drinkolipop.com email addresses. Please verify the sender’s email handle before responding.”

Growth Trajectory

OLIPOP has several avenues for growth, including introducing new flavors, expanding their subscription base, and leveraging wholesale and retail partnerships to increase market reach. They also show potential in improving their prebiotic formulation and exploring new functional beverage products. The referral, affiliate and registered dietician programs also present opportunities for growth.

Technical Challenges

Maintaining the taste and texture of soda while using healthier ingredients.
Optimizing the OLISMART blend for prebiotic benefits and flavor profiles.

Tech Stack

Team Size

Key Risks

Competition from established soda brands and other healthy beverage options could limit market share.
Taste perception and customer acceptance of healthier soda alternatives may vary.
Maintaining consistent product availability and managing inventory to avoid 'out of stock' situations could pose a challenge.
Potential regulatory constraints regarding health claims and labeling of functional beverages could impact marketing and sales.
Negative reviews if product does not meet customer expectations.

Opportunities

Expanding product lines to include new flavors and functional beverage options can attract a wider customer base.
Leveraging retail partnerships and online channels to increase distribution and market penetration.
Optimizing the OLISMART blend for enhanced prebiotic benefits and improved taste can strengthen competitive advantages.
Collaborating with health and wellness influencers and registered dietitians can boost brand awareness and credibility.
Expanding internationally to tap into new markets and consumer segments.
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