OLIPOP PBC logo

OLIPOP PBC

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading edge health benefits to mainstream consumers. OLIPOP was created with the idea that diversity matters: in the food we eat, in our microbiome and in our communities. Our team is a group of diverse, community-minded individuals who are passionate about helping people from all walks of life make healthier decisions that will impact their overall wellness. We have an emphasis on high performance, growth mindset, authenticity, and having fun in what we do! “All official communication with potential applicants will come exclusively from @drinkolipop.com email addresses. Please verify the sender’s email handle before responding.”

Growth Trajectory

OLIPOP's growth potential lies in expanding its product line with new flavors and variations like the Pantry Ready line, scaling its subscription service, and leveraging partnerships like affiliate and wholesale programs to reach a broader customer base. The company shows innovation by investing in research and development related to gut microbiome science and unique ingredient formulations.

Technical Challenges

Optimizing promotional campaigns for maximum conversion.
Managing affiliate partnerships and tracking performance.

Tech Stack

Affiliate Marketing Platforms

Team Size

Affiliate Program Management Team

Key Risks

Competition from established soda brands and other healthy beverage options could impact market share.
Maintaining consistent product availability and managing supply chain issues, as indicated by 'out of stock' notifications, is a challenge.
Consumer perception of taste and texture as a soda alternative may limit adoption among traditional soda drinkers.
Regulatory scrutiny of health claims related to prebiotic benefits could create compliance hurdles.
Failure to innovate and develop new flavors or improve nutritional profiles could lead to decreased customer interest.

Opportunities

Expanding into new markets, including international regions and partnerships with health and wellness retailers, could drive growth.
Further developing the OLISMART blend and exploring new functional ingredients could enhance the product's health benefits and differentiation.
Leveraging personalized product recommendations and improving the subscription platform experience could increase customer retention.
Partnering with health and wellness influencers and registered dietitians could boost brand awareness and credibility.
Exploring new product formats, such as smaller cans or concentrated syrups, could cater to different consumer preferences and usage occasions.
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