Nasty Gal
Named after a Betty Davis song, Nasty Gal is a fashion brand rooted in old-school rock ’n roll and the thrill of the vintage chase. We’re grounded by where we come from: inspired by the past, living in the moment to bring style into the future. While we're rooted in California, we live globally online. Our headquarters are based in Downtown LA and Manchester, UK. We’re here for the girl in progress: She’s uninhibited, unfinished, and changing the world by simply being herself. We may be rooted in Los Angeles, but we live everywhere online. Our two head office locations are suited in Downtown LA and Manchester's Northern Quarter (UK).
Nasty Gal
Nasty Gal is a trendy online fashion retailer offering a wide range of women's clothing, shoes, and accessories, with a strong focus on sales and inclusive sizing.
About
Needs Assessment
Active buying signals and potential business opportunities
Technology Requirements
Enhanced website and app security to protect customer data.
Data analytics tools for personalized recommendations and targeted advertising.
Improved website accessibility features for users with disabilities.
Content Delivery Network (CDN) for faster loading times and improved user experience.
Service Requirements
Customer support services to handle order inquiries and returns.
Marketing and advertising services to promote sales and brand awareness.
Website maintenance and updates to ensure optimal performance.
Consulting on data privacy compliance and security best practices.
Infrastructure Requirements
Scalable server infrastructure to handle traffic surges during sales events.
Robust database management system to store and manage customer data.
Secure payment processing infrastructure to protect financial transactions.
Cloud infrastructure for scalability and reliability.
Talent Requirements
E-commerce specialists to manage and optimize online sales channels.
Data analysts to interpret customer data and identify trends.
Web developers to maintain and improve website functionality.
Digital marketing specialists to execute advertising campaigns.
AI Insights
Growth Trajectory
Based on their international presence and mobile app focus, Nasty Gal demonstrates solid growth potential in the online fast-fashion market.
Market Opportunity
Nasty Gal's focus on inclusive sizing and trend-driven fashion positions them well to capture a significant share of the online women's apparel market.
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