Mobilink Bank

Mobilink Bank is Pakistan's leading digital microfinance bank, with over 46 million registered users, including 16 million monthly active digital wallets. Backed by a multinational telecommunication services company, VEON Ltd., the Bank is a sister concern of Jazz and a leading player in lending to women, farmers, and small and medium-sized enterprises (SMEs). Mobilink Bank started operations in 2012 and is committed to serving the underserved through innovative products and services to promote financial inclusion nationwide. Our mission is driving purposeful growth, anchoring firmly on the following core pillars: • Targeting unbanked and underbanked segments to foster financial inclusion and economic growth • Focusing on women's financial inclusion to bridge gender disparity • Innovating green financing for promoting sustainable growth • Promoting collaborative team spirit for driving continuous innovation The Bank is spearheading two flagship programs—Women Inspirational Network (WIN) and Change to Sustain—to foster women's empowerment and sustainability, respectively, across all fronts.

http://mobilinkbank.com/

1,001-5,000 employees

Growth Trajectory

MMBL has strong growth potential by expanding its digital banking services, increasing its customer base in underserved areas, and developing new loan products tailored to specific market segments like agriculture and e-bikes. The bank can also leverage its partnerships and remittance programs to drive growth and financial inclusion nationwide.

Technical Challenges

Ensuring security of mobile transactions

Maintaining platform stability

Integrating with various payment gateways

Implementing scalable digital banking infrastructure

Staying compliant with evolving data privacy regulations

Addressing technical unavailability that can delay or fail RTGS/PRISM transactions

Tech Stack

Mobile banking platform (USSD based)Digital wallet platformJazzCash integrationInternet BankingMobile AppATM networkPOS terminals1-Link switchDigital Banking platformDOST AppVISAMNET

Team Size

Likely includes teams for mobile banking development, digital platform management, customer support, branch operations, and regulatory compliance.

Includes Brand Ambassadors for lead generation

Has teams focused on specialized loan products (e.g., Agri, Bint-e-Hawwa)

Includes teams responsible for IT infrastructure and cybersecurity.

Key Risks

Maintaining security of digital transactions and preventing fraud in mobile banking platforms.

Managing competition from other digital banks and microfinance institutions in Pakistan.

Ensuring compliance with evolving regulatory requirements from the State Bank of Pakistan (SBP).

Addressing technical failures and communication breakdowns in RTGS/PRISM transactions.

Successfully acquiring and retaining talent in cybersecurity and digital banking technologies.

Opportunities

Further developing mobile banking solutions and digital payment options for underserved populations.

Expanding partnerships with fintech companies and financial institutions to offer a broader range of services.

Leveraging AI and blockchain technologies to improve credit scoring and secure transactions.

Enhancing the user experience and functionality of the DOST app and other digital banking platforms.

Extending its reach to more underserved areas and growing its customer base through the Brand Ambassador program.

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