Madhouse
Madhouse, Inc., a mobile advertising network, provides mobile media and advertising solutions in China. It offers MadSolutions, which include mobile marketing solutions and campaign management services. The MadSolutions operates an interactive messaging platform, as well as involves in building, designing, and optimizing mobile phone WAP sites for corporations and campaigns. It also allows clients to leverage traditional cross-media buys, campaigns, and on-pack promotions, as well as exiting CRM systems and member databases. The company’s services also include MadServing that enables advertisers to serve ads on to mobile phone Web sites based on characteristics of the person viewing the ads, including by city, carrier sub-brand, and handset model, as well as allows advertisers to place caps on impressions, clicks, and actions; and MadNetwork, a mobile ad network for advertisers and ad agencies, as well as for mobile Web site publishers. Madhouse, Inc. was founded in 2006 and is based in Shanghai, China with additional offices in Beijing and Guangzhou.
Growth Trajectory
The company is poised for growth through further expansion into T1 regions, development of its SaaS product, and expansion of services across the entire marketing chain. Emphasis on DTC self-built sites, social media semi-closed loops, and platform-type sites for e-commerce indicates a strategic direction.
Technical Challenges
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