Madhouse
Madhouse, Inc., a mobile advertising network, provides mobile media and advertising solutions in China. It offers MadSolutions, which include mobile marketing solutions and campaign management services. The MadSolutions operates an interactive messaging platform, as well as involves in building, designing, and optimizing mobile phone WAP sites for corporations and campaigns. It also allows clients to leverage traditional cross-media buys, campaigns, and on-pack promotions, as well as exiting CRM systems and member databases. The company’s services also include MadServing that enables advertisers to serve ads on to mobile phone Web sites based on characteristics of the person viewing the ads, including by city, carrier sub-brand, and handset model, as well as allows advertisers to place caps on impressions, clicks, and actions; and MadNetwork, a mobile ad network for advertisers and ad agencies, as well as for mobile Web site publishers. Madhouse, Inc. was founded in 2006 and is based in Shanghai, China with additional offices in Beijing and Guangzhou.
Madhouse
A marketing solutions provider helping Chinese brands expand overseas through integrated online and offline strategies.
About
Needs Assessment
Active buying signals and potential business opportunities
Technology Requirements
SaaS platform for marketing efficiency.
Tools for integrated online and offline marketing campaign management
Analytics tools for tracking and optimizing cross-border e-commerce performance.
Service Requirements
Professional services for refined and comprehensive e-commerce agency operation.
Consulting on adapting marketing strategies to specific overseas markets.
Training on effectively using the SaaS platform for marketing efficiency.
Infrastructure Requirements
Cloud infrastructure to support the SaaS platform and global marketing operations.
Security measures to protect client data and ensure compliance with international regulations.
Monitoring and observability tools to track the performance of marketing campaigns.
Talent Requirements
Marketing specialists with experience in T1 regions (Japan, Korea, USA).
E-commerce experts with experience in DTC self-built sites, social media semi-closed loops, and platform-type sites.
SaaS product developers to enhance the functionality and scalability of 亿帆出海.
AI Insights
Growth Trajectory
The company's growth potential is strong, demonstrated by its focus on expanding into T1 regions and developing its SaaS product for overseas marketing efficiency.
Market Opportunity
The company holds a strong market position as a one-stop solution for overseas marketing, providing a competitive advantage in the growing cross-border e-commerce market.
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