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Human Interest

Human Interest is founded on a simple idea: Affordable, zero-transaction fee, 401(k) plans for small and medium businesses. Businesses that, historically, never had access to these types of investment and tax-benefit retirement vehicles. Here are the big things we've done to shake up the retirement industry: 1. We eliminated all 401(k) transaction fees for companies and their employees. 2. We made it so easy to start saving that we see 2x the average industry participation rate. 3. We helped thousands of customers open their company’s first 401(k) plan and start saving. 4. We built end-to-end technology to solve administrative and compliance headaches for small and medium-sized businesses. Human Interest is leveling the playing field on retirement by making employer and employee retirement savings more intuitive, more affordable, and more inclusive. Human Interest is an affordable, full-service 401(k) and 403(b) provider that seeks to make it easy for small and medium-sized businesses to assist their employees with investing for retirement. Investment Advisory services provided through Human Interest Advisors, a Registered Investment Adviser. For more information, please visit humaninterest.com. This content has been prepared for informational purposes only, and should not be construed as tax, legal, or individualized investment advice. Consult an appropriate professional regarding your situation. Human Interest does not provide tax or legal advice. Investing involves risk, including risk of loss. Past performance does not guarantee future results.

https://humaninterest.com/
501-1,000 employees

Growth Trajectory

The company demonstrates growth potential by targeting various industries, including law firms, dentists, and doctors, signaling market expansion beyond its initial targets. They focus on continuous improvement of payroll integrations and exploring new incentive programs, suggesting a commitment to innovation. The company's partnerships with accounting professionals, benefit brokers, financial advisors, and financial institutions also indicate growth opportunities through expanded distribution channels.

Technical Challenges

Tech Stack

Team Size

Key Risks

Competition from other 401(k) providers offering similar services.
Regulatory changes and compliance requirements increasing administrative burdens.
Market fluctuations impacting retirement savings and investment returns.
Difficulty maintaining integrations with a growing number of payroll providers.
Employee turnover within client SMBs affecting plan participation and administration.

Opportunities

Expanding services to underserved markets, such as franchises and restaurants.
Developing new financial wellness tools and resources for employees.
Further streamlining administrative tasks through advanced technology.
Leveraging partnerships to reach a wider range of SMBs and individuals.
Enhancing cybersecurity measures to protect sensitive financial data.
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