Giphy

Founded in 2013, GIPHY Inc. is the first and largest GIF search engine where thousands of artists, brands, and pop culture moments make today’s expression, entertainment, and info a little more moving. GIPHY allows users to not only search for their favorite GIFs but post, embed, share, create their own, and more. GIPHY is integrated into thousands of platforms, including iMessage, Facebook, Instagram, Snapchat, Twitter, Tinder, Slack and WhatsApp. We serve more than 10 billion pieces of content (GIFs, Stickers, etc.) per day, to a daily user reach of 700+ million. We’re a creative and passionate group of GIF-obsessed individuals continuing to build out what we believe is the future of communication. We have big goals and are looking for talented people to join us.

http://giphy.com

51-200 employees

Growth Trajectory

GIPHY's future growth lies in expanding its brand and creator channels, enhancing content creation tools, and further developing advertising solutions. The company is also focused on improving content moderation and DEAI initiatives to ensure a safe and inclusive platform. These efforts are supported by ongoing investments in API/SDK development and strategic partnerships.

Technical Challenges

Maintaining platform stability under high traffic loads.

Addressing security vulnerabilities and ensuring data protection.

Scaling infrastructure to support growing user base and content volume.

Integrating with various social media platforms and messaging apps.

Developing and improving content moderation tools.

Tech Stack

Team Size

Key Risks

Content moderation challenges in managing user-generated content and ensuring compliance with advertising standards.

Potential security vulnerabilities and the need to maintain platform stability.

Competitive pressures from other GIF platforms and content providers.

Compliance with copyright laws (DMCA) and community guidelines enforcement.

Regulatory considerations related to privacy policies, terms of service, and data protection.

Opportunities

Leveraging AI to enhance GIF creation and provide personalized content recommendations.

Expanding advertising solutions and brand partnerships to increase revenue streams.

Developing new content creation tools and services to attract more creators and users.

Capitalizing on partnerships with content moderation services to improve platform safety.

Exploring opportunities in facial scan technology for content creation and personalization.

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