Fundraise Up

Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give. Our donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com.

https://fundraiseup.com/

51-200 employees

Growth Trajectory

Fundraise Up is positioned for future growth through continuous product development, focusing on AI optimization, global fundraising tools, and REST API enhancements. Market expansion signals include addressing non-digital channels and focusing on partnerships, particularly with impactful nonprofits globally. The company prioritizes enhancing platform scalability and enterprise support, indicating investments in infrastructure to handle high-volume giving events.

Technical Challenges

Maintaining platform scalability and security during high-volume giving events.

Integrating with diverse CRM and BI tools used by nonprofits.

Ensuring PCI DSS compliance and protecting donor data.

Optimizing conversion rates and reducing donor friction.

Developing and maintaining a robust REST API for integrations.

Tech Stack

REST APIArtificial IntelligenceJavaScriptSalesforceBlackbaudHubSpotRaiser's Edge NXTStripeBeacon CRMCloudflareUI Kit (Elements)ReactGraphQLPython

Team Size

Engineering teams

Product teams

Customer Success teams

Sales teams

Marketing teams

Support teams

Migration services team

Partner program team

Key Risks

Maintaining PCI DSS compliance and ensuring data security for nonprofits.

Managing technology adoption risks among nonprofits with limited technical expertise.

Addressing competitive pressures from established payment processors and fundraising platforms.

Mitigating fluctuations in cryptocurrency values for crypto-giving options.

Ensuring service availability and error-free operation, particularly during high-volume events.

Opportunities

Further leverage AI for donation optimization and personalized donor experiences.

Expand global fundraising capabilities to support multi-country fundraising efforts.

Strengthen partnerships with impactful nonprofits and CRM/BI tool providers.

Develop innovative payment methods, including cryptocurrency, to attract a broader donor base.

Offer white-label solutions to expand market reach and cater to enterprise clients.

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