Farmley

Farmley is the new leading brand of dryfruits , nuts and seeds available PAN India. Our stellar products are high on quality, nutrition and affordability for your daily consumption, festive times and as you like. Not only are our products rich in vitamins, minerals, macro and micronutrients, they are packaged with utmost quality in the most hygienic and unadulterated ways with love. They enable you to stay as fit as a fiddle, free of ailments, to live a healthy life. With Farmley, you can be sure about being happy with our services no matter wherever you are in the supply chain because we promise you to serve you the Best of Farms.

https://farmley.com/

51-200 employees

Growth Trajectory

Farmley is poised for growth through franchise expansion, new product development (especially in date-based snacks and unique flavor combinations), and market expansion into new geographies. They are investing in strengthening their back-end linkages with farmers and enhancing their in-house processing capabilities to maintain product quality. The company also shows potential for increased bulk orders and distributor partnerships.

Technical Challenges

Maintaining product quality and preventing adulteration during in-house processing.

Ensuring website functionality and user experience across different browsers and devices.

Integrating various technology platforms (e.g., Shopify, Shopflo, ReferRush) seamlessly.

Scaling infrastructure to support increased order volume and customer traffic.

Tech Stack

ShopifyShopfloReferRushhCaptchaPOS system

Team Size

Franchisee Partner

Farmers

Producers

Key Risks

Competition from other brands offering dry fruits and nuts in the healthy snacking market.

Maintaining product quality and preventing adulteration throughout the supply chain.

Technical hurdles related to website functionality and user experience.

Reliance on third-party platforms like Shopify for e-commerce operations.

Ensuring compliance with food safety standards and regulations across franchise locations.

Opportunities

Expanding franchise network across India and internationally.

Developing new and innovative snack combinations using dry fruits and nuts.

Leveraging partnerships with farmers to ensure a consistent supply of high-quality raw materials.

Enhancing the online customer experience through improved website functionality and personalized recommendations.

Capitalizing on the growing demand for healthy and convenient snacking options.

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