Double Finance logo

Double Finance

Double is building a smarter brokerage account for retail investors, combining the best parts of active and passive investing. We allow anyone to build a custom ETF, easily test its performance and automate its trading. Targeting a younger tech forward cohort who are set to inherit $84T dollars over the next 20 years. Double is a part of the W24 YC Batch.

Double Finance logo

Double Finance

Double is a registered investment advisor providing low-cost, direct indexing investment strategies with tax optimization and cash management tools for US residents.

Company Size

2-10 employees

Location

United States

About

Double is building a smarter brokerage account for retail investors, combining the best parts of active and passive investing. We allow anyone to build a custom ETF, easily test its performance and automate its trading. Targeting a younger tech forward cohort who are set to inherit $84T dollars over the next 20 years. Double is a part of the W24 YC Batch.

Needs Assessment

Active buying signals and potential business opportunities

Technology Requirements

AI-driven portfolio management platform

Access to ETF and stock market data

Direct indexing technology

Automated rebalancing tools

Service Requirements

Investment advisory services

Customer support for investment guidance

Training on direct indexing strategies

Infrastructure Requirements

Secure custodial services with SIPC insurance (Apex Clearing)

Fractional share trading platform

Scalable platform to accommodate different investment amounts

Talent Requirements

Expertise in AI and machine learning for portfolio optimization

Investment advisors with experience in direct indexing

Software engineers to develop and maintain the platform

AI Insights

Growth Trajectory

Double's growth trajectory is strongly tied to its ability to attract new users to its platform and is indicated by its continuous platform enhancements and updates, with significant value from zero AUM fees that are likely to boost adoption rate.

Market Opportunity

Double's market opportunity lies in capitalizing on the growing demand for low-cost, tax-efficient, and customizable investment solutions, particularly among everyday investors seeking alternatives to traditional investment options.

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