Cognism

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers. Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us. Please review our current vacancies on here or for more information check out our Careers Page on our website, linked below.

https://www.cognism.com

501-1,000 employees

Growth Trajectory

Cognism is expanding its data coverage in EMEA, NAM, and APAC, signaling potential growth in these regions. The company is also focused on product development with enhancements to Prospector, Enrich, and the Chrome Extension, indicating a commitment to innovation. Their investment priorities are centered around data quality and compliance, paving the way for capturing more market share by offering reliable B2B data solutions.

Technical Challenges

Maintaining data accuracy and freshness

Ensuring compliance with GDPR and other data privacy regulations

Integrating with various CRM and sales platforms

Overcoming technical hurdles in phone-verification processes

Automated lead generation and email systems

Tech Stack

CRM (Salesforce, Hubspot)Sales Engagement Software (SalesLoft, Outreach)Revenue Intelligence Software (Gong)ProspectorEnrichChrome ExtensionRevenue AILinkedIn

Team Size

Sales Teams

Marketing Teams

Revenue Operations Teams

Recruitment Teams

Sales Development Representatives (SDRs)

Key Risks

Maintaining data accuracy and compliance with evolving legal regulations, particularly GDPR, poses an ongoing challenge.

Intense competition from established sales intelligence platforms like ZoomInfo and LeadIQ could hinder market share growth.

Overcoming gatekeepers in cold calling and handling sales rejections remain significant hurdles for their target customers, potentially impacting platform adoption.

Ensuring seamless integration with diverse CRM and sales platforms requires continuous development and adaptation.

Adapting outbound strategies to customers and compliance needs in prospecting.

Opportunities

Leveraging intent data to identify companies actively seeking solutions can significantly improve lead quality and conversion rates.

Expanding data coverage to new regions and industries, especially APAC, could unlock new markets and revenue streams.

Further improvements in data enrichment processes and integration capabilities can enhance the platform's value proposition.

Forming strategic partnerships with other technology providers to offer a more comprehensive sales and marketing solution.

Capitalizing on the increasing demand for GDPR-compliant B2B data solutions, particularly among companies targeting the European market.

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