Business Events Victoria
Business Events Victoria (founded by the Regional Victoria Conference Group) is a growing, membership-based group that has been operating since 1996. It operates as a collective group of conference venues, accommodation providers, tour operators, local councils, regional tourism organisations and service providers who have identified the need for a coordinated and cooperative industry approach to the marketing and promotion of business events for Regional Victoria. Business Events Victoria's aim is to grow Regional Victoria’s share of the meetings, conference and events market by working collaboratively to demonstrate the quality and diversity of conference venues, services and settings in Regional Victoria.
Growth Trajectory
The company has the opportunity to expand by attracting more national and international business events to regional Victoria through targeted programs and by developing new incentive products and team-building activities. They can also leverage their partnerships with local tourism operators and event service providers to offer enhanced event experiences, and focus on growing domestic and international visitation numbers to the regions.
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