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British Cycling

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number 130,000. All membership revenue is invested back into cycling.

Growth Trajectory

British Cycling can grow by expanding its inclusive programs, such as 'Limitless', and developing digital training resources to reach a broader audience. Increasing membership and event participation, along with fostering partnerships with cycling brands and community organizations, represents further expansion avenues. Investment in safeguarding and volunteer development will also contribute to sustainable growth.

Technical Challenges

Tech Stack

Team Size

Key Risks

Maintaining and growing membership in a competitive sports and recreation market.
Ensuring website and online platforms are secure, reliable, and user-friendly.
Adhering to regulations related to anti-doping, safeguarding, and data privacy.
Competition from other cycling organizations and events.
Economic downturn affecting membership and participation.

Opportunities

Developing new technologies to enhance the cycling experience and improve safety.
Expanding into new cycling disciplines and regions.
Collaborating with other organizations to promote cycling and related activities.
Using data analytics to improve member engagement and optimize event planning.
Expand safeguarding resources and support to other sports.
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