British Cycling logo

British Cycling

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number 130,000. All membership revenue is invested back into cycling.

British Cycling logo

British Cycling

British Cycling is the national governing body for cycling in Great Britain, supporting cyclists of all levels from grassroots to elite.

Company Size

201-500 employees

Location

United Kingdom

About

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number 130,000. All membership revenue is invested back into cycling.

Needs Assessment

Active buying signals and potential business opportunities

Technology Requirements

Secure and reliable online platforms for membership management and event registration.

Online learning platform for safeguarding training.

CRM system for membership management.

Email marketing platform for communication.

Data analytics tools for safeguarding risk assessment.

Website security tools.

Website and account management system.

Service Requirements

Support for members, event organizers, and volunteers.

Legal support, anti-doping guidance.

Safeguarding training and consultancy.

Website development and maintenance.

Data analytics and reporting.

Customer support.

Legal and compliance advice.

Infrastructure Requirements

Facilities for events and training, safe cycling routes.

Scalable website infrastructure.

Secure data storage.

Reliable network infrastructure.

Backup and recovery systems.

Disaster recovery plan.

Cookie management infrastructure.

Talent Requirements

Expertise in online safeguarding technologies.

Data analytics skills for safeguarding risk assessment.

Customer support representatives for membership inquiries.

AI Insights

Growth Trajectory

British Cycling shows growth potential by increasing membership and participation across different cycling disciplines, with a focus on grassroots programs and talent development.

Market Opportunity

British Cycling's strongest market opportunity lies in providing a comprehensive support system for cyclists of all levels, from recreational to elite, with unique offerings like insurance, legal advice, and safeguarding policies.

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