Braze

Braze ($BRZE) is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

https://www.braze.com

1,001-5,000 employees

Growth Trajectory

Braze has significant growth potential through continued development of its AI capabilities, expansion of its cross-channel messaging capabilities, and focus on SMBs in APAC and ANZ markets. The company can also leverage its partner ecosystem to integrate with other technology providers and expand its market reach, continuing to innovate personalization, gamification, and omnichannel experiences.

Technical Challenges

Tech Stack

Team Size

Key Risks

Adapting to evolving global privacy and security regulations, such as GDPR and CCPA.

Maintaining a leadership position in the competitive marketing technology landscape.

Managing email deliverability challenges and changes in email provider policies.

Customer churn and the need to continuously improve acquisition and engagement.

Team barriers and the need for collaboration across various departments.

Opportunities

Further development and application of AI in customer engagement and personalization.

Expansion across multiple messaging channels and industry verticals, particularly in on-demand services.

Leveraging the Braze Alloys partner program to integrate with other technology providers.

Addressing the need for creative customer experiences, personalized messaging, and omnichannel engagement.

Focusing on SMBs in APAC and ANZ regions to expand market reach.

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