Amber Electric
Founded in 2017 by Chris Thompson and Dan Adams, Amber gives customers dynamic power prices that change depending on the real wholesale value of energy. Customers can pay less by charging your battery when energy is greener and cheaper as well as earn more by exporting when prices increase. Combined with Amber's smart tech, solar and battery owners have the power to supercharge their savings, take control of their battery and make their energy work harder for them. Amber is backed by some of Australia’s best accelerators and investors, including EnergyLab (Australia’s leading energy accelerator) and Startmate (Australia’s leading tech accelerator). Investors include Blackbird, Square Peg, Main Sequence, Commonwealth Bank and Black Sheep Capital. The company has won Startup Vic’s Impact Pitch Night, for the best startup focused on making a positive social impact and been named Victorian Start-up of the Year.
Amber Electric
Amber is an authorized electricity retailer that provides residential customers, EV owners, and those with solar/battery systems access to wholesale electricity prices and tools for optimizing energy usage.
About
Needs Assessment
Active buying signals and potential business opportunities
Technology Requirements
Smart EV charging solutions
Home battery optimization software
Real-time energy pricing data
Renewable energy integration tools
Integration with smart home devices
Smart battery management system
Service Requirements
Customer support for understanding pricing and optimization strategies
Technical support for smart EV charging and home battery optimization
Assistance with understanding wholesale pricing
Handling of technical enquiries, complaints and servicing
Training for installers and customers on SmartShift technology
Infrastructure Requirements
EV chargers (Tesla or OCPP)
Home batteries (e.g., Tesla Powerwall)
Solar panels
Smart meters
Reliable internet connection
Cloud infrastructure for data processing and storage
Talent Requirements
Battery installation expertise
Solar panel installation skills
Software engineers with experience in energy management systems
Data scientists for developing and improving optimization algorithms
Customer support representatives with technical knowledge
Partnerships and relationship managers
AI Insights
Growth Trajectory
With a focus on renewable energy and smart technology, Amber has significant growth potential, especially through its expansion into EV charging solutions and Vehicle-to-Grid (V2G) technology, backed by ARENA funding.
Market Opportunity
Amber's transparency in pricing and focus on customer empowerment provide a strong competitive advantage in a market increasingly concerned with renewable energy and cost savings.
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