All Eyes on Screens
(formely known as AdScanner) all eyes on screens offers a data + AI platform for total video advertising: measurement / analytics / insights / planning / optimization
http://www.alleyesonscreens.com
51-200 employees
Growth Trajectory
The company plans to expand further in Southeastern and Western Europe while also focusing on product development, particularly in their 'TV Boost' solution to integrate digital media and DOOH. Their goal is to become a standard in Europe for data-driven TV advertising, investing in data infrastructure, algorithm development, and new partnerships.
Technical Challenges
Maintaining data infrastructure for processing second-by-second data from millions of devices.
Ensuring accuracy and reliability of AI video recognition algorithms.
Integrating data from various sources, including telcos, OTT providers, DSPs, and SSPs.
Adapting to the increasingly fast-paced world of advertising campaign execution.
Tech Stack
Team Size
Key Risks
Reliance on user consent and GDPR compliance may limit data collection and usage.
Intense competition in the TV advertising measurement space could threaten market share.
Compatibility issues with older browser versions could hinder user experience.
Dependence on third-party data sources (Telcos, OTT providers) could pose risks if these relationships change.
Opportunities
Expanding 'TV Boost' to more DOOH vendors and digital media platforms.
Further development of AI algorithms for TV spot optimization and real-time campaign adaptation.
Leveraging partnerships with media publications to increase industry visibility and credibility.
Expanding the reach of solutions into more European countries, solidifying position.
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