All Eyes on Screens
(formely known as AdScanner) all eyes on screens offers a data + AI platform for total video advertising: measurement / analytics / insights / planning / optimization
All Eyes on Screens
This company provides AI-powered TV and video advertising measurement and planning solutions to advertisers, agencies, and channels, optimizing reach and ROI.
About
Needs Assessment
Active buying signals and potential business opportunities
Technology Requirements
TV campaign planning tools with AI-driven forecasting capabilities.
Real-time campaign adaptation solutions.
Competitive monitoring tools to track competitor campaigns.
Cross-device targeting solutions.
Service Requirements
Managed services for campaign planning and optimization.
Bespoke standardized reports on campaign performance.
Personalized support and insights on TV advertising KPIs.
Consulting services for TV planning and ROI analysis.
Infrastructure Requirements
Data infrastructure for processing second-by-second data.
Scalable platform for real-time campaign adaptation.
Reporting and analysis tools for campaign performance.
Data processing infrastructure to handle large volumes of data.
Talent Requirements
Data scientists with expertise in AI and machine learning.
Software engineers for developing and maintaining the 'Cockpit' and 'Apollo' platforms.
TV advertising experts with experience in campaign planning and optimization.
Data engineers for building and maintaining data pipelines.
AI Insights
Growth Trajectory
With expansion plans in Southeastern and Western Europe, coupled with continuous development in AI-powered solutions, the company shows significant growth potential.
Market Opportunity
The company's unique AI-based forecasting and planning capabilities, combined with its access to vast amounts of audience data, provide a strong market advantage in the data-driven TV advertising space.
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