FreshFlow Secures $6.5M in Seed Funding to Revolutionize Grocery Fresh Product Management and Tackle Food Waste

Freshflow is proud to announce a major funding milestone, having raised €6,500,000 to accelerate its mission of revolutionizing the management of fresh products for grocery retailers. As a pioneering innovator in accurate order forecasting, replenishment, and inventory control, Freshflow’s cutting-edge solutions not only keep store shelves fully stocked but also dramatically reduce food waste—a pressing global issue. Today, more than 40% of all food produced worldwide goes to waste, with the resulting carbon emissions dwarfing those of the entire aviation industry. In this context, Freshflow’s technology plays a critical role by curbing the environmental impact of food waste, which, if it were a nation, would rank as the third-largest emitter of greenhouse gases behind China and the US. The fresh produce sector faces enormous challenges, with grocery retailers typically discarding up to 15% of their fresh products due to suboptimal ordering practices based on gut feeling, spreadsheets, or outdated software. Freshflow’s state-of-the-art platform leverages advanced algorithms and artificial intelligence to integrate hundreds of variables into optimal ordering decisions, thereby delivering tangible results. Already in operation with some of the largest grocery retailers in Germany and France, Freshflow has demonstrated a substantial reduction in food waste by 25%, simultaneously boosting revenues and profitability for its partners. The new funding, secured from Europe’s leading investors along with influential angel investors from the food space, underscores widespread confidence in Freshflow’s potential to transform the industry. Collaborations with eminent minds at DKFI, the German Research Center for Artificial Intelligence, further bolster the company’s technological edge, paving the way toward a more sustainable, efficient, and profitable future for retailers and the environment alike.