Infinite Reality logo

Infinite Reality

Infinite Reality™ (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more. For more information, go to theinfinitereality.com.

Infinite Reality logo

Infinite Reality

Infinite Reality empowers brands and creators with AI and immersive technologies to create engaging digital experiences across various industries.

Company Size

51-200 employees

Location

United States

About

Infinite Reality™ (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more. For more information, go to theinfinitereality.com.

Needs Assessment

Active buying signals and potential business opportunities

Technology Requirements

Digital Twins

AI Assistants

Virtual Skybox

Virtual Lounges

3D Product Visualization

Virtual Showrooms

Immersive website and app development

E-commerce platform integration (e.g. Shopify)

Service Requirements

Bespoke immersive experience design and management

Metaverse Services

Entertainment & Production Services

Design, build, and management of bespoke immersive experiences

Infrastructure Requirements

Scalable cloud infrastructure to support virtual experiences

Cloudflare for performance and security

Load balancing solutions

Talent Requirements

Expertise in creating highly visual, discovery-driven 3D experiences

Talent to manage and maintain the iR Engine platform

Experts in data privacy and security

AI Insights

Growth Trajectory

Infinite Reality's growth trajectory is strong, driven by its focus on immersive experiences and AI-powered solutions, as evidenced by their partnerships, acquisitions, and expansion into new platforms like Apple Vision Pro.

Market Opportunity

Infinite Reality has a significant market opportunity to transform digital retail and customer engagement by providing immersive 3D experiences that bridge the gap between online and offline interactions.

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