Blueland logo

Blueland

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

Blueland logo

Blueland

This company provides sustainable cleaning solutions via refillable tablets and powders, targeting environmentally conscious consumers.

Company Size

11-50 employees

Location

United States

About

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

Needs Assessment

Active buying signals and potential business opportunities

Technology Requirements

Subscription management platform

Secure online payment processing

Email marketing platform

Effective cleaning formulas in tablet/powder form

Tablet manufacturing technology

Sustainable packaging solutions

IT support

Web hosting

Security solutions (firewalls, anti-malware)

Customer relations management

Cookies

Log files

Web beacons

Tags

Pixels

Service Requirements

Customer support for subscriptions, returns, and exchanges

Customer support for refill subscriptions and product usage

Replacements for pumps and nozzles

Subscription services

Legal services for ensuring compliance with evolving privacy laws

Customer relations for handling privacy inquiries

Cybersecurity training for employees

Infrastructure Requirements

Website hosting

Order fulfillment and shipping capabilities

Refillable containers and delivery systems

Shipping and distribution networks

Secure data storage

Access control mechanisms

Monitoring tools

Hosting services

communications

Software and website development services

Payment processing services

Accounting and audit services

Compliance services

Quality control services

Analytics services

Shipping orders

Customer service

Talent Requirements

Expertise in tablet and powder formulation

Talent for scaling subscription service

Customer service

IT Support

Legal counsel for compliance

Cybersecurity professionals

AI Insights

Growth Trajectory

The company demonstrates strong growth potential through international expansion, product development, and pursuit of wholesale partnerships, indicating a positive trajectory in the sustainable cleaning market.

Market Opportunity

The company has a strong market position by addressing the growing demand for sustainable cleaning solutions, offering a plastic-free alternative to traditional products with a unique tablet and powder refill system.

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