Yotpo Secures $75 Million to Fuel the Future of eCommerce Retention Marketing

Yotpo, the leading eCommerce retention marketing platform, is excited to announce a major milestone as it raises $75,000,000 in fresh funding. This substantial investment reinforces Yotpo’s commitment to revolutionizing the way brands engage with customers and grow beyond traditional boundaries. With an expansive suite of data-driven solutions—spanning reviews, visual user-generated content, loyalty programs, referrals, SMS marketing, email campaigns, and subscription management—Yotpo continues to empower thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil to win customers for life. The infusion of new capital will be strategically deployed to accelerate the development of its integrated platform, ensuring that brands have seamless connections with the essential tools of the digital ecosystem, including Google, Instagram, and leading eCommerce platforms, all while complementing the existing marketing technology stack. Moreover, the funding will enable Yotpo to expand its global footprint across key markets. With offices in New York, London, Sydney, and Tel Aviv, and as a recognized Forbes Cloud 100 company, Yotpo is uniquely positioned to further its mission of empowering direct-to-consumer businesses to cultivate captivating experiences that foster enduring customer loyalty. This fresh round of investment not only marks a significant leap forward in bringing innovative marketing solutions to the forefront but also signals a growing confidence in Yotpo's vision to redefine customer engagement. As the company propels itself into its next phase of growth and innovation, Yotpo remains dedicated to helping brands unlock maximum customer value and establishing deeper, lasting connections in the ever-evolving digital marketplace.