Yotpo Secures $230M Funding Boost to Power the Future of eCommerce Retention and Growth

Yotpo, the leading eCommerce retention marketing platform, is excited to announce that it has raised $230,000,000 in its latest funding round. This significant investment marks a pivotal moment for the company, known for empowering forward-thinking brands such as Steve Madden, Princess Polly, Brooklinen, and Morrocanoil to build lasting relationships with their customers. With this fresh infusion of capital, Yotpo is poised to accelerate its mission to help brands grow their direct-to-consumer businesses by offering captivating and data-driven solutions that drive customer loyalty. The funding will be strategically allocated to bolstering product development, enhancing the robust, integrated marketing suite of reviews, visual UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. By deepening its integrations with everyday tools like Google, Instagram, and leading eCommerce platforms, Yotpo is well-positioned to continue delivering best-in-class experiences that maximize customer lifetime value. As a Forbes Cloud 100 company with global offices in New York, London, Sydney, and Tel Aviv, Yotpo has consistently set benchmarks in the industry by merging innovation with practical business insights. The additional capital will help expand the company’s global footprint, invest in top-tier engineering and customer success teams, and support the development of new features designed to meet the evolving needs of today’s digital-first brands. This funding milestone serves as a testament to Yotpo’s proven track record and the market’s confidence in its transformative approach to eCommerce retention marketing—ensuring that brands can not only win customers but also turn them into lifelong advocates.