WafR Raises $1.5M in Seed Funding to Revolutionize FMCG Promotions in Epiceries

WafR is thrilled to announce a successful funding round of 1,500,000, marking a significant milestone in our journey to revolutionize FMCG promotion in Morocco. Au Maroc, 90% des ventes pour les marques de la grande distribution se font dans les épiceries, a market where launching effective promotions is traditionally challenging. Recognizing this gap, WafR has developed a cutting-edge application that transforms the way brands reach both shop owners and consumers. Our innovative solution creates a performance-based incentive system by remunerating épiciers only after they have played a crucial role in boosting sales for a specific brand, while simultaneously offering customers an immediate promotion at the point of purchase. This dual approach not only drives preference towards your brand but also maximizes market share across tens of thousands of épiceries. The fresh capital will be strategically deployed to enhance our technology platform, scale our operations, and broaden our market presence. We plan to invest in key technological advancements to further refine our application, ensuring an even smoother and more effective user experience for both retailers and brands. Additionally, the funding will support our marketing and outreach efforts to more deeply penetrate the Moroccan market, helping us empower a wider network of épiciers and ultimately reshaping consumer behavior. With our commitment to driving tangible growth for FMCG brands stuck in traditional retail challenges, WafR is poised to deliver unmatched value and set new standards for performance-driven sales promotion. We are excited about the road ahead and remain dedicated to fostering success for our partners and revolutionizing retail promotions in Morocco.