Vypr Raises $6.4M to Revolutionize Product Intelligence and Accelerate Consumer Insights

We are thrilled to announce that Vypr, the world’s leading Product Intelligence Platform, has successfully raised $6,400,000 in funding—a powerful boost that will accelerate the evolution of our innovative, data-driven approach to product optimization. At Vypr, we empower companies to understand their target consumers with fast, cost-effective insights by leveraging behavioural science and agile principles. Our platform goes beyond a traditional research panel by transforming decision-making into a science that meticulously tests and validates thousands of ideas, products, and concepts on a weekly basis. This infusion of capital will enable us to further expand our cutting-edge technology, designed to break down every element of new and existing product propositions—from initial concepts, packaging, and branding to ingredients, pricing, colourways, and marketing messages—to uncover what truly drives purchase intent. By connecting your products to consumers like never before through smartphone-based testing both online and in-store, Vypr provides a clear view of what may be holding back product performance within just 48 hours. This enhanced capability is set to empower businesses, including renowned names like M&S, Hallmark, BrewDog, and Starbucks, with even deeper consumer-led intelligence and robust analytics. Additionally, our expert research team and global managed service markets will continue to provide tailored projects and dedicated support to help companies make better, more informed decisions. This funding milestone marks a new chapter in our mission to accelerate product success and innovation, unlocking unlimited opportunities for testing and enhancing consumer appeal across a rapidly evolving marketplace. Join us and discover how Vypr is redefining product excellence at www.vyprclients.com.