Vypr Raises $5M: Unlocking a New Era in Data-Driven Product Intelligence

Vypr, the world’s leading Product Intelligence Platform, is thrilled to announce the successful raising of £5,000,000 in its latest funding round. This significant investment marks a pivotal moment for Vypr, empowering the company to further revolutionize market research and decision-making for leading brands worldwide. Built on the solid foundations of Behavioural Science and Agile principles, Vypr transforms the traditional approach to consumer insights, delivering fast, cost-effective, and reliable data that helps companies optimise their products from conception to launch. By testing thousands of products every week with a representative panel of the UK population, Vypr provides unparalleled insights into every element of a product—from initial concepts, names, and branding to ingredients, pricing, and marketing messages. This new funding will accelerate the development of Vypr’s powerful technology, connecting products to consumers in innovative ways. The investment is earmarked to expand the platform’s capabilities, enhance data analytics features, and scale operations to meet the growing demand from industry giants such as M&S, Hallmark, Europcar, and Starbucks. With enhanced tools and techniques, brands will now have even greater access to consumer-led intelligence, enabling them to efficiently identify what drives purchase intent and unlock the full potential of their product propositions. Vypr is committed to turning decision-making into a science, equipping companies with the insights needed to design winning products that truly resonate with their consumers. This funding milestone not only underlines investor confidence in Vypr’s pioneering approach but also sets the stage for the next phase of growth and innovation in product research technology.