Vistar Media Secures $30M to Revolutionize Out-of-Home Advertising

Vistar Media, known as the home of out-of-home (OOH), is thrilled to announce a groundbreaking funding round that secured $30,000,000. This significant investment reinforces our commitment to transforming how brands connect with audiences in the dynamic streetscapes where ad space meets time and place. At Vistar Media, we believe that the power of OOH lies in its ability to inform, entertain, attract, and even change the course of someone’s day. With this new capital injection, we are poised to further refine our intelligent platform—the engine behind the world’s most extensive OOH inventory—empowering marketers to harness scale, precision, and creativity in ways that drive real impact. Our mission has always been simple: to help marketers leverage OOH’s unique ability to motivate and delight, blending the art of creativity with the science of data. The additional funds will enable us to enhance our capabilities to facilitate serendipitous moments for hundreds of thousands of people daily. Whether through captivating visuals on bustling street corners or inventive campaigns that break through the digital noise, our goal is to continuously elevate the ordinary into the extraordinary, proving that OOH is not only the most enduring channel in media, but one that’s innovating and evolving every day. This milestone is more than just a financial achievement—it’s a testament to the enduring relevance of OOH advertising. As we ignite new opportunities and tap into unexplored avenues with strategic investments in technology and talent, we invite brands and audiences alike to join us on this exciting journey. With Vistar Media, the streets are not just pathways, but canvases of creativity that captivate, inspire, and leave a lasting impact. We'll see you out there!