Upshot Raises $1.25M Seed Investment to Power Bold, Inclusive, and Culturally Agile Innovation

Upshot is excited to announce that we have successfully raised $1,250,000 to bolster our continued evolution as a full-service advertising and activation agency. Since our founding in 1994 by members of the LGBTQ community, our mission has been fueled by a passion for cultural curiosity and a bold, progressive mindset, and this latest funding is a significant milestone in our journey. With this investment, we will further harness our signature blend of creativity, digital fluency, and cultural agility to guide brands through an ever-changing landscape where commerce, culture, media, and technology intersect. We remain committed to crafting inventive brand-building ideas that challenge conventions and foster meaningful engagement for clients such as Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru, and Karo. In partnership with our sister agency Amp, our shared mission to unlock the full potential of our clients takes on a renewed vigor, positioning us to navigate and capitalise on the dynamic shifts in the industry. This funding will empower us to expand our creative capabilities, foster innovation, and deliver strategic insights that help our clients thrive in today's competitive market. Moreover, it reinforces our dedication to diversity and inclusion, exemplified by our leadership team and our involvement in transformative initiatives like BLAC: Building Leaders and Creators. As a proud member of Advantage Solutions, Upshot stands at the forefront of reshaping the advertising landscape, and this new investment marks another step toward creating a more inclusive, inventive, and impactful future for our industry and beyond.