Trove Raises $152M to Revolutionize Branded Resale and Trade-In with Sustainable Innovation

Trove is proud to announce a significant milestone in its journey as a trailblazer in the branded resale and trade-in industry, having raised $152,000,000 in its latest funding round. This capital infusion is set to accelerate the company’s mission of empowering brands to optimize their resale programs and expand their reach in the U.S. market, where Trove currently commands over 75% of the branded resale sector. Trusted by industry giants such as Canada Goose, Carhartt, Michael Kors, Patagonia, On, and Steve Madden, the innovative platform is engineered to launch, manage, and scale resale initiatives with unmatched efficiency. With this fresh wave of investment, Trove will continue to develop and enhance its suite of advanced tools—including in-store and digital trade-ins, returns processing, non-new inventory management, resale site building and management, Shopify integration, and even peer-to-peer capabilities—to provide brands with the comprehensive analytics and seamless operations required to thrive in today’s ever-evolving market. This funding will not only bolster Trove's technical capabilities but also reinforce its commitment to sustainability. As a Certified B Corporation, Trove is dedicated to fusing commerce with environmental responsibility, driving a positive transformation in the retail landscape. The additional resources will enable the company to invest in innovative solutions that connect brands with new demographics while championing eco-friendly practices. Ultimately, this milestone marks a transformative period for Trove as it scales its operations to set new benchmarks in the branded resale and trade-in industry, ensuring that the future of retail is both economically robust and environmentally conscious.