Tracksuit Raises $38M in Series B to Democratize Brand Data for Every Boardroom

Tracksuit, the beautiful, affordable, and always-on brand tracking company, is proud to announce the successful closure of its latest funding round, raising an impressive $38,000,000 in new capital. This significant investment marks a pivotal moment in the company’s journey as it continues to revolutionize the way businesses measure and communicate the value of their brand. Tracksuit has established itself as the common language for brand measurement, enabling organizations to gain real-time insights into their brand performance while fostering transparency and actionable strategies. With this funding, Tracksuit plans to accelerate the development of its innovative platform, expand its engineering and data science teams, and further refine its cutting-edge technology that empowers boardrooms with essential brand data. The raised capital will specifically be directed toward scaling operations, enhancing data accuracy, and extending the platform’s integration capabilities across diverse industries, ensuring that brand data becomes an intrinsic part of strategic decision-making. As the company continues to empower businesses in their quest for brand excellence, this investment validates Tracksuit's mission to democratize access to high-quality, insightful brand information, once a privilege reserved for only the largest enterprises. Today’s announcement underscores the company's commitment to pushing the boundaries of brand tracking and data intelligence, as it positions itself to lead the market and fundamentally change the way brand data is perceived and utilized. With new resources at its disposal and a clear vision for the future, Tracksuit invites stakeholders, partners, and customers to join them on this inspiring journey to get brand data in every boardroom—because in today’s highly competitive landscape, informed decisions are the cornerstone of success.