The Souled Store's Next Chapter: A $10.1M Series B Boost Ignites India's Pop Culture Revolution

The Souled Store, a brand born out of pure passion and a love for self-expression, is thrilled to announce a major milestone with a funding round that raised 10,100,000. Founded in 2013 by a group of visionary individuals, The Souled Store set out to redefine the world of fashion by intertwining pop culture with high-quality apparel, and today, it proudly stands as one of India’s leading homegrown brands. This funding achievement isn’t just about numbers—it’s a celebration of years of dedication, creativity, and a relentless drive to offer something more than just clothing. With licensed merchandise from renowned names such as Marvel, Disney, and DC among many others, the brand has built a unique niche that resonates deeply with India’s youth. The funds raised will be strategically channeled into expanding product lines, enhancing digital infrastructure, and amplifying the brand’s outreach to new markets. By investing further in cutting-edge design and innovative customer experiences, The Souled Store aims to continue its mission of enabling self-expression and celebrating individuality through fashion. As the company moves forward with this fresh boost in resources, the team remains committed to its core values—creativity, innovation, and an unwavering passion for building a brand that inspires and connects. This new chapter marks an exciting evolution for The Souled Store, promising to bring even more unique pop culture artifacts and trendsetting apparel to enthusiasts across India, ensuring that every piece they offer continues to embody the spirit of loving what you do and doing it exceptionally well.