That Sassy Thing Raises $703K in Seed Funding to Revolutionize India's Sexual Wellness Space

That Sassy Thing is thrilled to announce a significant milestone in our journey—raising ₹703,000 to further our mission of revolutionizing sexual wellness in India. As India’s first female-founded new-age sexual wellness brand, we are proud to lead the charge in creating an inclusive, empowering space for pleasure and intimate care. Our purpose-driven, people-first approach has always prioritized comprehensive sex education and open dialogue surrounding pleasure, removing the stigma and sleaze that have long been associated with sexual wellness. With this new funding, we will accelerate our efforts to increase education, expand our range of body-safe, premium pleasure products, and build stronger connections across our vibrant, diverse community. We envision a future where individuals of all genders, sexual orientations, and ages feel confident in owning their bodies and exploring their desires. The investment will enable us to enhance our existing initiatives—ranging from community-led conversations and accessible education programs to innovative product development—and allow us to reach more people who are eager to embark on a journey of sexual and emotional empowerment. At That Sassy Thing, we believe that pleasure should be fun, approachable, and an integral element of overall wellbeing. This funding is not just a financial boost; it is a validation of our core values and our commitment to making matters of pleasure and intimacy less intimidating for everyone. We are excited to continue spearheading the sexual wellness revolution in India, one conversation and one product at a time.