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Recently Funded|Amount: USD 6.6M|Industry: Technology, Information and Internet
Subtotal Raises $6.6M to Revolutionize Retail Engagement and Digital Connection
Subtotal

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Subtotal is thrilled to announce a funding milestone of $6.6 million that marks a significant step forward in its mission to empower shoppers and brands alike in the retail landscape. By seamlessly linking retailer accounts from prominent names such as Walmart, Costco, and Sephora to brand apps, websites, and digital experiences, Subtotal transforms the way consumer purchase data is utilized. This capital injection is set to accelerate product development and enhance the platform’s capabilities, ensuring that every retail purchase can be converted into a structured, actionable event. When a shopper’s purchase includes a brand’s SKU, Subtotal automatically detects and generates a consumable event that integrates fluidly with existing systems, including loyalty platforms, SMS and email marketing channels, and robust analytics tools. With this funding, the company is poised to expand its technological infrastructure and broaden the range of integration features available to developers and marketers, ultimately enabling brands to enhance customer engagement through personalized rewards and interactions. The investment will also support advanced data analytics efforts, allowing brands to dive deeper into consumer behavior for more dynamic marketing strategies and insightful retail channel innovations. As the retail ecosystem grows increasingly digital and interconnected, Subtotal stands at the forefront, offering an innovative solution that bridges the gap between physical retail transactions and digital consumer experiences. This funding not only validates the value of Subtotal’s unique approach but also paves the way for significant advancements in retail technology that promise to reshape how brands connect with and reward their customers.
Buying Signals & Intent
Our AI suggests Subtotal may be interested in solutions related to:
- API development
- Data access and analytics
- E-commerce solutions
- Retail partnerships
- Customer loyalty programs
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