Sports Innovation Lab Scores $1M to Fuel the Fluid Fan™ Revolution!

Sports Innovation Lab is thrilled to announce a successful funding round, raising $1,000,000 to further empower its mission of helping the world's leading sports leagues, teams, and brands acquire the future fan—the Fluid Fan™️. With this significant investment, the company is poised to amplify its innovative approach toward understanding fandom behavior based on the truest expression of passion: the wallet. At Sports Innovation Lab, data isn’t just numbers; it’s insight into what fans stream, bet, do, and buy, enabling partners to run more effective campaigns, increase conversion rates, and create sponsorships with genuine connection. The new funds will bolster the company’s capabilities in delivering curated insights reports, programmatic audiences, and deep data enrichment solutions that keep pace with the fast-evolving landscape of fan engagement. Founded by the remarkable 4x Olympic Medalist, former International Olympic Committee Member, and Hockey Hall of Fame Inductee Angela Ruggiero, the company has always been at the forefront of sports innovation. With a rich heritage rooted in women’s sports and a leadership team that champions diversity, Sports Innovation Lab proudly created initiatives like the Women's Sports Club and the IAB’s inaugural Women’s Sports NewFront. This funding marks an important milestone, enabling the expansion of these groundbreaking initiatives and solidifying the company’s standing as the only firm analyzing fans at scale with unmatched precision. As Sports Innovation Lab accelerates its journey into the future, this investment will drive deeper, data-powered insights and provide industry leaders with the actionable intelligence they need to thrive in today’s dynamic sports environment.