Smarkets Secures £50M in Series C to Power Next-Gen Sports Betting Innovation

Smarkets, the award-winning, product-led sports betting company based in London, is thrilled to announce that it has successfully raised £50,000,000 in its latest round of funding. This significant capital infusion reinforces Smarkets’ commitment to transforming the betting landscape by focusing on price, product, and technological innovation. Processing billions of pounds in traded volume each year, Smarkets brings a professional, tech-first approach to sports betting, supported by a modern technology stack built around Linux, Kafka, Postgres, Kubernetes, and programming languages such as Python 3, C++ 17, and React. The new funds will drive further enhancements in the company’s already sophisticated product offerings while fueling strategic initiatives including product development, market expansion, and talent acquisition. The investment marks a pivotal moment in Smarkets’ journey, as the company continues to champion the cause of fairness and efficiency in the betting world. With a mission to fix betting from the ground up, Smarkets’ forward-thinking approach has resonated not only with investors but also with a community of passionate professionals. The fresh capital is set to accelerate initiatives that empower the company to push boundaries and set new industry standards. At its core, Smarkets is more than just a sports betting company—it is a dynamic technology firm that prides itself on fostering a positive, comfortable, and energetic workplace, where intelligent minds from diverse backgrounds collaborate to innovate. As Smarkets embarks on this exciting new chapter, the company invites prospective team members and partners to learn more about its vision and growth prospects by visiting https://smarkets.com/careers, where opportunities to join the journey and contribute to a pioneering future in sports betting await.