SimpliFed Secures $4M Investment to Revolutionize Virtual Baby Feeding and Breastfeeding Services

SimpliFed, a trailblazer in democratizing access to baby feeding and breastfeeding services, is excited to announce a successful funding round that raised $4,000,000. Headquartered in Ithaca, New York, the company continues to expand its impact by offering virtual care backed by insurance coverage, ensuring that every parent has access to high-quality, evidence-based guidance on feeding their baby. Founded in 2019 by biomedical engineer and mother Andrea Ippolito, SimpliFed was created with the vision of a world where every parent feels confident and supported in their feeding decisions. This infusion of capital will allow the company to further enhance its digital platform, making its services more accessible and inclusive. In particular, the funds will be directed toward scaling its network of specialists, deepening partnerships with healthcare payers and providers, and advancing initiatives that advocate for better policies and practices around maternal and infant nutrition. The innovative approach of building trusted relationships with parents through personalized, virtual care is at the heart of SimpliFed’s mission to transform baby feeding into a holistic, accessible experience—regardless of how a family chooses to nourish their child. With a firm belief that early nutrition is a foundation for long-term health and economic equity, SimpliFed is poised to shape the future of maternal and infant care. This funding milestone marks a significant step in their journey to redefine the standards of care in baby feeding, making optimal nutrition accessible to all and reinforcing the company’s commitment to ensuring that baby’s first foods pave the way for lifelong well-being.