Serene Secures £1.16M Pre-Seed Funding to Revolutionize Financial Vulnerability Support Using AI and Behavioural Science

Serene, the innovative force transforming customer service for retail organisations, has recently secured a funding milestone of £1,157,059. Launched in 2024 and grounded in lived experience, Serene is redefining how companies support vulnerable customers by integrating artificial intelligence and behavioural science into its approach. With over 50% of UK adults showing signs of financial vulnerability—yet fewer than 10% being effectively identified by traditional providers—the need for a data-driven solution is more urgent than ever. This capital infusion will accelerate the development of Serene’s groundbreaking Consumer Vulnerability Engine, a first-of-its-kind platform designed to empower organisations using tools such as SereneID, SereneScore, and SereneCare. These tools not only help in identifying vulnerable customers but also enable companies to predict and support them throughout every product, touchpoint, and journey, transforming mandatory consumer protection into a strategic advantage. The funding is earmarked to enhance product innovation, expand the company’s operational footprint, and deepen its market presence, ensuring that everyone—regardless of financial background—receives the care and attention they deserve. Beyond meeting regulatory expectations like those of the FCA’s Consumer Duty, Serene is committed to building trust, resilience, and long-term value in customer interactions. Backed by leading investors and recognised for its pioneering approach, the company is poised to revolutionise how vulnerability is addressed in financial services. This new round of funding marks a significant step in Serene’s journey to create a smarter, safer, and more inclusive future for both organisations and the customers they serve.