Serene Secures £920k in Pre-Seed Funding to Revolutionize Financial Support for Vulnerable Customers

We are thrilled to announce that Serene has successfully raised £920,000 in funding, marking a significant milestone in our commitment to transforming how financial institutions support their most vulnerable customers. Founded in 2023 and driven by personal stories of financial challenges, Serene combines cutting-edge artificial intelligence and insights from behavioral science to address a pressing issue: over 50% of UK adults exhibit signs of financial vulnerability, yet fewer than 10% are adequately identified and supported by their financial providers. Our innovative platform empowers banks, lenders, and other retail organizations to proactively detect signs of financial distress, predict potential risks, and deliver personalized support at scale. Our core solutions—SereneID, SereneScore, and SereneCare—are designed to help these institutions not just meet regulatory standards like the FCA’s Consumer Duty, but also turn vulnerability management into a strategic advantage that fosters customer loyalty and trust. We firmly believe that managing vulnerability is not just about compliance; it’s about reshaping the financial landscape to ensure that every individual is empowered to thrive regardless of their circumstances. This funding will enable us to enhance our technology, expand our reach, and drive innovation in financial inclusion. As we move forward, we invite partners and financial institutions to join us on this essential journey towards creating a safer, smarter, and more inclusive financial future. Together, let’s ensure that no one slips through the cracks. #FinancialInclusion #VulnerabilitySupport #AIInnovation #FinTechForGood #ResponsibleBanking